Terms of Service

“AriaWAI”, “we”, “us” and “our” means [COMPANY NAME], a company registered in England and Wales (company number [NUMBER]), whose registered office is at [ADDRESS].

“Customer”, “you” and “your” means the individual or legal entity that has accepted these Terms and holds an AriaWAI account.

“Service” means the AriaWAI web application (available at app.ariawai.com), the embeddable accessibility toolbar widget, the usage analytics dashboard, the WCAG scan report tooling, and any associated APIs.

“End Users” means visitors to the Customer’s website(s) who interact with the AriaWAI widget.

AriaWAI provides an embeddable JavaScript widget that gives End Users on-page controls to adjust the visual and audio presentation of a website to their individual accessibility needs (e.g. font size, contrast modes, dyslexia font, text-to-speech). The Service also provides aggregate usage analytics and automated WCAG 2.x scan reports.

No compliance guarantee. The widget is a user preference layer. It does not automatically fix underlying HTML/CSS issues and does not guarantee compliance with the ADA, WCAG, Section 508, EN 301 549, the Equality Act 2010, or any other accessibility law or standard. You remain solely responsible for ensuring your website meets all applicable legal requirements. We will never assert otherwise in our marketing.

Fail-open design. The widget is coded to remain functional if it cannot reach our licence-verification API. End Users on your site are never blocked by a network failure on our side.

To use the paid features of the Service you must create an account, provide a valid email address, and supply payment details. You must be at least 18 years old and have the legal authority to enter into contracts on behalf of the entity you represent.

You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. Notify us immediately at support@ariawai.com if you suspect unauthorised access.

We reserve the right to terminate accounts that impersonate another person or entity, provide false information, or are used for fraudulent purposes.

The Service is available on a free tier and three paid tiers (Starter, Pro, Agency) as listed on the pricing page. Prices are stated in GBP and exclude VAT. VAT will be added at the applicable rate at checkout.

Subscription and auto-renewal. Paid plans are billed monthly in advance. Your subscription renews automatically at the end of each billing period unless you cancel. Payment is processed by Stripe. By subscribing you authorise Stripe to charge your payment method on a recurring basis.

Upgrades and downgrades. Upgrades take effect immediately and the difference is charged pro-rata for the remainder of the current billing period. Downgrades take effect at the start of the next billing period.

Failed payments. If a payment fails we will retry up to three times over ten days. If payment is not collected your account will be moved to the free tier and paid features will be suspended until outstanding amounts are settled.

Price changes. We will give you at least 30 days’ advance notice of any price change by email. Continued use of the Service after the notice period constitutes acceptance of the new price.

You may cancel your subscription at any time from your account dashboard. Cancellation takes effect at the end of the current billing period and you retain access to paid features until that date. We do not provide pro-rata refunds for partial months.

30-day money-back guarantee. If you are not satisfied with the Service for any reason, you may request a full refund within 30 days of your first paid payment by emailing support@ariawai.com. This guarantee applies once per customer.

If you are a consumer based in the United Kingdom or European Union, you have the right to withdraw from the contract within 14 days of purchase without giving any reason, provided you have not already made use of the paid features during that period (as digital service delivery begins on purchase with your consent).

You must not use the Service to:

• Violate any applicable law or regulation;
• Deploy the widget on websites that contain illegal content, promote hate speech, or constitute phishing or fraud;
• Attempt to reverse-engineer, decompile, or extract the source code of the Service beyond what is expressly permitted by law;
• Resell or sub-license access to the Service to third parties without our prior written consent (except as permitted under the Agency plan white-label terms);
• Artificially inflate usage metrics or manipulate telemetry data;
• Use the Service in any way that imposes an unreasonable or disproportionately large load on our infrastructure.

We reserve the right to suspend or terminate accounts in breach of these terms without notice where continued operation poses a risk to our systems or other customers.

We own all intellectual property rights in the Service, including the widget code, dashboard, scan engine, and all associated documentation. These Terms do not grant you any rights in our intellectual property other than the limited licence to use the Service as described herein.

You retain all rights in your own website content and any data you provide to us. You grant us a non-exclusive, royalty-free licence to process that data solely to provide and improve the Service.

Subject to these Terms, we grant you a non-exclusive, non-transferable, revocable licence to embed and operate the AriaWAI widget on the number of domains permitted by your current plan, for the duration of your active subscription.

Your use of the Service involves the processing of personal data. Our Privacy Policy describes in detail what data we collect, how we use it, and your rights.

Where we process personal data on your behalf as a data processor (for example, aggregate widget telemetry that passes through our servers), we do so only on your instructions and in accordance with our Data Processing Addendum, which is incorporated into these Terms by reference and available on request.

All personal data is stored and processed within the European Economic Area (EEA) on servers located in Germany.

Each party agrees to keep confidential any non-public information received from the other party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. This obligation does not apply to information that is publicly available, independently developed, or required to be disclosed by law.

We warrant that we will provide the Service with reasonable skill and care in accordance with our documentation. We do not warrant that the Service will be error-free, uninterrupted, or free from security vulnerabilities. We provide the Service “as is” to the fullest extent permitted by applicable law.

Nothing in these Terms excludes or limits our liability for: (a) death or personal injury caused by our negligence; (b) fraud or fraudulent misrepresentation; (c) any matter where liability cannot be excluded under the laws of England and Wales.

Subject to clause 10, our total aggregate liability to you for any and all claims arising under or in connection with these Terms (whether in contract, tort, including negligence, or otherwise) shall not exceed the total fees paid by you to us in the 12 months immediately preceding the event giving rise to the claim.

In no event shall either party be liable for: loss of profits, loss of revenue, loss of business, loss of data, indirect, consequential, or special loss or damage, even if advised of the possibility of such loss or damage. This limitation does not apply to breaches of confidentiality or intellectual property obligations.

You agree to indemnify and hold harmless AriaWAI, its officers, employees, and agents from any claim, liability, damage, loss, or expense (including reasonable legal fees) arising out of: (a) your use of the Service in breach of these Terms; (b) any claim that your website content infringes a third party’s rights; or (c) your failure to comply with applicable accessibility laws.

These Terms commence on the date you accept them and continue until your account is closed. We may terminate your account immediately on written notice if you materially breach these Terms and fail to remedy the breach within 14 days of being notified.

On termination, your licence to use the Service ends, your account data will be retained for 30 days and then deleted (subject to any legal obligations requiring longer retention), and any outstanding fees become immediately payable.

We may modify the Service at any time and will notify you of changes that materially affect your use. We may update these Terms and will provide at least 30 days’ notice by email before changes take effect. Continued use of the Service after the notice period constitutes acceptance of the revised Terms.

These Terms are governed by and construed in accordance with the laws of England and Wales. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Before commencing court proceedings, you agree to attempt to resolve the dispute informally by contacting us at support@ariawai.com. We will attempt to respond within 10 business days.

If you are a consumer resident in the EU you may also use the EU Online Dispute Resolution platform at ec.europa.eu/consumers/odr.

Entire agreement. These Terms, together with the Privacy Policy and any order form, constitute the entire agreement between the parties with respect to the Service and supersede all prior agreements and understandings.

Severability. If any provision is found unenforceable, the remaining provisions will continue in full force.

Waiver. Failure to exercise or enforce any right under these Terms does not constitute a waiver of that right.

Assignment. You may not assign these Terms without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, or sale of substantially all of our assets.

Force majeure. Neither party is liable for failure or delay caused by circumstances beyond their reasonable control, including acts of God, government action, or internet service failures.

Questions about these Terms should be directed to support@ariawai.com or by post to: [COMPANY NAME], [ADDRESS].